Debenhams Loaf & Bloom counter

Debenhams - Loaf & Bloom

Debenhams - Loaf & Bloom

Debenhams -
Loaf & Bloom

THE BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

THE BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

THE BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

THE SOLUTION

Loaf & Bloom was to be an oasis from the sometimes overwhelming world of shopping - a place to relax and where you would leave feeling revitalised. A distinctly more healthy menu made us take a modern approach to the branding.

With these cues in mind, the graphics incorporated a lush verdant pattern to match the interior that was laden with plants. 

Loaf & Bloom launched in the Milton Keynes store in 2017. Its success has led to more branches opening in Wolverhampton and Watford.

STUDIO: JUNCTION STUDIO

ROLE: LEAD DESIGNER

Loaf & Bloom Logo
Debenhams_Loaf&Bloom-02
Debenhams Loaf & Bloom coffee cup and loyalty card
Debenhams_Loaf&Bloom-04
Debenhams_Loaf&Bloom-07
Debenhams_Loaf&Bloom-06
Debenhams_Loaf&Bloom-08
Debenhams_Loaf&Bloom-09
Debenhams_Loaf&Bloom-10
Debenhams_Loaf&Bloom-11

Mel Yee is a freelance designer and art director based in London.

DON'T BE SHY, SAY HI!

hello@melyee.co.uk

DON'T BE SHY, SAY HI!

hello@melyee.co.uk