Mel-Yee-Design-DrMartens-Lookbook

Dr. Martens

Dr. Martens

THE BRIEF

Design the AW15 lookbook in keeping with the Dr Martens aesthetic.

THE BRIEF

Design the AW15 lookbook in keeping with the Dr Martens aesthetic.

THE SOLUTION

The collection was inspired by the post punk movement of the early 1980s. This utility style incorporated an eclectic mix of influences from early hip hop sportswear to hobo tailoring. The layout was to reflect the spirit of the collection.

STUDIO: ODD LONDON

ROLE: SENIOR DESIGNER

THE SOLUTION

The collection was inspired by the post punk movement of the early 1980s. This utility style incorporated an eclectic mix of influences from early hip hop sportswear to hobo tailoring. The layout was to reflect the spirit of the collection.

Opening spread of Dr Martens lookbook design
Womenswear section of Dr Martens lookbook design
Womenswear spread for design of Dr Martens lookbook
Womenswear spread for design of Dr Martens lookbook
Womenswear spread for Dr Martens lookbook design
Menswear spread for Dr Martens lookbook design
Menswear spread for Dr Martens lookbook design
Menswear spread Dr Martens lookbook design

Mel Yee is a freelance designer and art director based in London.

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DON'T BE SHY, SAY HI!

hello@melyee.co.uk