Elan Café logo on a marble background

Élan

Élan

THE BRIEF

Create a high-end café identity to attract customers with expensive taste and become insta-famous.

THE BRIEF

Create a high-end café identity to attract customers with expensive taste and become insta-famous.

THE SOLUTION

The client had a very specific customer they wanted to target so we tailored every element with this aesthetic in mind - from the name to the typefaces to the interior finishes (in collaboration with Holland Harvey architects).

With a prime location (opposite the Dorchester in Mayfair), everything about this brand had to be luxe.

Elan recently reached 100k Instagram followers - not bad for a cafe! Mission accomplished!

STUDIO: JUNCTION STUDIO

ROLE: LEAD DESIGNER

Shot of the outside of Elan on a busy day in Mayfair
Elan gold foiled business cards
Elan signage and barista pouring milk into a branded coffee cup
Interior design of Elan Café by Holland Harvey architects
Text explaining the naming of Elan, and a man's hands holding coffee beans
Branded coffee cups on a marble background and gold foil loyalty business cards
Interior design by Holland Harvey architects of Elan Café based on Park Lane, Mayfair
Coffee beans pouring and coffee cold brew bottle packaging
Graphic design of Elan Café loyalty card. Gold foil logo on pink and green card shot on marble background
Branding - Hanging menu design and interior of Elan Café
Interior of cake display of Elan Café
Branding and packaging for cake box for Elan Café
Bowl of berries and coffee art at Elan Café