Branding menu design for Tonight Josephine

Tonight Josephine

THE BRIEF

Adventure Bar Group came to us with the dream project: a blank canvas for two bar spaces in Waterloo - one in the basement, the other on the rooftop.

THE SOLUTION

Using the location as our starting point everyone knows about Napoleon and Wellington and the Battle of Waterloo, but what about the woman behind the scenes. The basement bar was centred around Napoleon's wife, Josephine, and his famous rebuff. We built the concept for a feminist millennial crowd with Josephine as the squad leader for a wild night out. 

The branding and interior graphics were developed with a detailed social media strategy in mind.

Tonight Josephine attracted 5000 Instagram followers in the first three weeks. It has been described as "London's most instagrammable cocktail bar" and has become an essential destination for every selfie loving millennial.

STUDIO: JUNCTION STUDIO

ROLE: LEAD DESIGNER

Mel Yee - Tonight Josephine branding - logo
Tonight Josephine interior design
Tonight Josephine neon sign and bar
Tonight Josephine business cards design
Tonight Josephine branding printed
Tonight Josephine wallpaper design and branding
Tonight Josephine neon sign and pin badge designs
Branding for Tonight Josephine - invitation design
Tonight Josephine branding and menu design
Mel Yee - Tonight Josephine - Branding - Thumbnail
Bathroom interior wallpaper design Tonight Josephine
Uniform design of Tonight Josephine staff

Mel Yee is a freelance designer and art director based in London.

DON'T BE SHY, SAY HI!

hello@melyee.co.uk

DON'T BE SHY, SAY HI!

hello@melyee.co.uk