Waikiki Courchevel 1850 branding signage in the snow

Waikiki Courchevel

Waikiki Courchevel

THE BRIEF

Adventure Bar Group came to us with another dream project! A blank canvas for a bar in the French Alps. It was to be the only on-piste bar in the exclusive ski resort, Courchevel 1850.

THE SOLUTION

The spectacular French Alps gave inspiration to do the complete opposite - bring the beach to the Alps. Referencing 80s surf t-shirts and postcards from Hawaii this colourful brand had to grab people's attention when skiing past.

Overcoming several obstacles in production such as finding materials that can survive the freezing conditions, allowing for graphics to be seen above snow fall, and sourcing vinyls that would stick to windows with sub zero temperatures, as well as a super quick turnaround we got Waikiki beach body ready in a month and a half.

CREATED AT JUNCTION STUDIO

Various logo designs for Waikiki - a new bar in Courchevel 1850
Wide view of Waikiki Courchevel with Hotel Courcheneige in the background
Desert island signage at Waikiki - a new bar in Courchevel 1850
Branding design for Waikiki Courchevel. Stickers on the back of menu and invitation design
Wide shot of Waikiki Courchevel 1850 showing colourful pastel furniture and bar
Waikiki take on Hollywood sign. Pastel plywood letters getting buried in the snow
View of food kiosk Petit Stop. Signage design for Waikiki Courchevel
Brand guidelines for design of Waikiki Courchevel 1850
Skiers around the fire pit and bar of Waikiki Courchevel 1850
Waiter wearing uniform design for Waikiki Courchevel 1850

Mel Yee is a freelance designer and art director based in London.

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DON'T BE SHY, SAY HI!

hello@melyee.co.uk