Mel is a creative director & branding designer.

Originally from Sydney she has spent the last 15 years living and working in London. Returning to Sydney late 2022, she now works for clients around the world.

Her approach is rooted in concept led design and art direction that engages audiences and enhances brand experiences.

She specialises in hospitality, fashion and lifestyle sectors.

If you have a project you'd like to discuss email hello@melyee.co

SERVICES

Naming

Brand strategy

Visual identity & branding

Concept development

Website design

Art direction 

Packaging

Branded environments

Signage & wayfinding

 

SELECTED STUDIOS

Here Design, Ragged Edge, Made Thought, Whippet, MultiAdaptor, Junction Studio, Interbrand, Ogilvy, DDB

 

FASHION & RETAIL

Selfridges, Asos, Net-A-Porter, De Beers, M&S, Jimmy Choo, The Body Shop

 

FEATURED IN

The Dieline

AIGA Eye on Design

The Brand Identity

Mel is a creative director & branding designer.

Originally from Sydney she has spent the last 15 years living and working in London. Returning to Sydney late 2022, she now works for clients around the world.

Her approach is rooted in concept led design and art direction that engages audiences and enhances brand experiences.

She specialises in hospitality, fashion and lifestyle sectors.

If you have a project you'd like to discuss email hello@melyee.co

SERVICES

Naming

Brand strategy

Visual identity & branding

Concept development

Website design

Art direction 

Packaging

Branded environments

Signage& wayfinding

 

SELECTED STUDIOS

Here Design, Ragged Edge, Made Thought, Whippet, MultiAdaptor, Junction Studio, Interbrand, Ogilvy, DDB

FASHION & RETAIL

Selfridges, Asos, Net-A-Porter, De Beers, M&S, Jimmy Choo, The Body Shop

 

FEATURED IN

The Dieline

AIGA Eye on Design

The Brand Identity

Mel is a creative director & branding designer.

Originally from Sydney she has spent the last 15 years living and working in London. Returning to Sydney late 2022, she now works for clients around the world.

Her approach is rooted in concept led design and art direction that engages audiences and enhances brand experiences.

She specialises in hospitality, fashion and lifestyle sectors.

If you have a project you'd like to discuss email hello@melyee.co

 

SERVICES

Naming

Brand strategy

Visual identity & branding

Concept development

Website design

Art direction 

Packaging

Branded environments

Signage& wayfinding

 

SELECTED STUDIOS

Here Design, Ragged Edge, Made Thought, Whippet, MultiAdaptor, Junction Studio, Interbrand, Ogilvy, DDB

 

FASHION & RETAIL

Selfridges, Asos, Net-A-Porter, De Beers, M&S, Jimmy Choo, The Body Shop

 FEATURED IN

The Dieline

AIGA Eye on Design

The Brand Identity