Group shot art direction still life of Halloween fashion

Asos - Halloween

Asos Halloween

THE BRIEF

Halloween was becoming a bigger moment on the retail calendar in the UK, so Asos wanted to create an engaging interactive feature that still retained their reputation as a credible fashion source rather than a Halloween costume shop.

THE SOLUTION

Working alongside the editorial team, and illustrator Hattie Stewart, I created these interactive collages that activated with parallax scrolling. I also concepted and art directed the accompanying still life shoot.

STUDIO: ASOS

ROLE: SENIOR DESIGNER & ART DIRECTOR

THE SOLUTION

Working alongside the editorial team, and illustrator Hattie Stewart, I created these interactive collages that activated with parallax scrolling. I also concepted and art directed the accompanying still life shoot.

STUDIO: ASOS

ROLE: SENIOR DESIGNER & ART DIRECTOR

Interactive feature for Asos Halloween campaign
Toad wearing sunglasses gif still life art direction for ASOS halloween shoot
Gif for halloween still ife shoot for Asos. Gloved hand reaching for a bunch of roses
Art direction for Asos Halloween still life shoot. Spinning skull with pumpkin beanie
Interactive collage for Asos Halloween feature
Asos halloween campaign still life shoot. Mexican day of the dead babushka dolls
Asos Halloween Still Life shoot - a play on the wicked witch getting crushed by Dorothy's house in The Wizard of Oz
Art direction for Asos Halloween campaign. Bat suede slipper shoe resting on gold skull

Mel Yee is a freelance designer and art director based in London.

DON'T BE SHY, SAY HI!

hello@melyee.co.uk

DON'T BE SHY, SAY HI!

hello@melyee.co.uk