Debenhams Loaf & Bloom counter

Debenhams - Loaf & Bloom

Debenhams - Loaf & Bloom

Debenhams -
Loaf & Bloom

BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

THE BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

THE BRIEF

High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.

APPROACH

Loaf & Bloom was to be an oasis from the sometimes overwhelming world of shopping - a place to relax and where you would leave feeling revitalised. A distinctly more healthy menu made us take a modern approach to the branding.

With these cues in mind, the graphics incorporated a lush verdant pattern to match the interior that was laden with plants. 

Loaf & Bloom launched in the Milton Keynes store in 2017. Its success has led to more branches opening in Wolverhampton and Watford.

ROLE: Lead Designer at Junction Studio

Loaf & Bloom Logo
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Debenhams Loaf & Bloom coffee cup and loyalty card
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