Debenhams - Loaf & Bloom
Debenhams - Loaf & Bloom
Debenhams -
Loaf & Bloom
THE BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
THE BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
THE BRIEF
High street retailer, Debenhams, wanted a new food and beverage concept to replace their current cafes.
THE SOLUTION
Loaf & Bloom was to be an oasis from the sometimes overwhelming world of shopping - a place to relax and where you would leave feeling revitalised. A distinctly more healthy menu made us take a modern approach to the branding.
With these cues in mind, the graphics incorporated a lush verdant pattern to match the interior that was laden with plants.
Loaf & Bloom launched in the Milton Keynes store in 2017. Its success has led to more branches opening in Wolverhampton and Watford.
STUDIO: JUNCTION STUDIO
ROLE: LEAD DESIGNER
Mel Yee is a freelance designer and art director based in London.
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DON'T BE SHY, SAY HI!
hello@melyee.co.uk