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THE BRIEF

Good Time Group commissioned the partnership of myself and Finch Interiors to create a new bar concept in Bournemouth. 

THE BRIEF

Good Time Group commissioned the partnership of Finch Interiors and myself to create a new cocktail bar concept in Bournemouth.

THE BRIEF

Good Time Group commissioned the partnership of Finch Interiors and myself to create a new cocktail bar concept in Bournemouth.

THE SOLUTION

I always start with researching the area and seeing if any narratives stand out. In Bournemouth's case Lillie Langtry was it. Lillie was the OG influencer and Victorian 'It Girl' being the first woman to lend her peachy complexion to promote a product (Pears soap). She also caught the eye of Queen Victoria's son and became his mistress, who had a love nest built in Bournemouth. The venue had two floors which gave Finch and I the idea of creating two different spaces - relaxed riviera cool up top, and a party in the basement. This idea also leant itself to creating a Queen playing card (the two queens holding objects to suggest the different spaces) which features heavily in the branding. A 'fruit sticker' logo, warm peachy colour palette, distinictive typeface that ties in with the neo-classical brand elements and a tone of voice for the huns brings this brand to life. 

ROLE: CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER

COLLABORATORS: 

Interiors: Finch Interiors, Copywriting: Jess Weiss, Signage: Harpers Signs, Mural painting: Blackheart Creative, Photography: Lisa Lee Photography

 

Peachy Queen Branding - exterior signage
Peachy Queen Brand Story
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Peachy Queen brand guidelines
Peachy Queen Cards
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