MelYee_Whisp-10-10

THE BRIEF

Create the visual identity and brand story for a new alcoholic sparkling water. 

Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.

THE BRIEF

Create the visual identity and brand story for a new alcoholic sparkling water.

Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.

THE BRIEF

Create the visual identity and brand story for a new alcoholic sparkling water. 

Due to millenial and Gen Z traits of a mindful attitude towards health, alcohol and the environment, as well as social media self-consciousness, there has been an explosion of sales in non-alcoholic and low alcohol beer and cocktails.

THE SOLUTION

Conveying freedom and fun, the brand is centred around the concept of 'Up'. This idea brings effervescent energy, boundless positivity and quirky fun to the design, voice and copy. Whisp is the perfect accomplice to a balanced lifestyle - when you are up to hang out, but not for the hangover. 

The adaptable gravity-defying wordmark conveys a sense of weightlessness and reflects the 'light' nature of the drink. Bespoke iconography was developed using the distinctive tittle of the lowercase 'i' in the wordmark, making them ownable. I developed a smiley face out of this idea of balance as a secondary mark for the brand.

Have a look at the website also here.

ROLE: CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER

 

Whisp cans and packaging
Whisp_OOH_6 sheets
Whisp Serve Card and Cucumber cocktail
Whisp cans - blue sky - Mel Yee Design
Whisp icons
Whisp packaging - box and cans
MelYee_Whisp-13
Whisp_BrandGuidelines_MelYeeDesign
Whisp Raspberry Serve - Mel Yee Design
Whisp_merchandise_hat and tshirt_MelYeeDesign
MelYee_Whisp-05
Whisp business cards and packaging